DWIMLogic
TC 00:00:00:00
Edit BoxSend a brief

A one-person army with a 30-year bench.

Directing, editing, graphics, sound and delivery, run through AI pipelines. Better, faster and cheaper, all three.

REC · 24P · 2.39:1
Reel in production

DirectEditGradeMixMotion graphicsLower thirdsVersioningCaptionsLoudnessDeliveryDirectEditGradeMixMotion graphicsLower thirdsVersioningCaptionsLoudnessDelivery

Thirty years of craft

1996
2002
2010
2018
2026
16mm film

Cut by hand, one splice at a time.

Broadcast tape

Linear. Every edit was a commitment.

Nonlinear timelines

Everything became possible. Nothing became easy.

Color and finish

The last ten percent is where taste lives.

AI agents

Same hands. Same taste. Now with an army.

The army

One producer.Every format.Every deadline.

Pipelines do the volume. A senior producer sets the taste, checks every cut and answers for it.

See what we make

What we make

Six deliverables. Watch each one work.

Live demos of what we ship, not client work. Fixed price, fixed date, two revision rounds, delivered in your NLE format. Draft pricing.

I am a

New agency partners: your first cutdown is free, up to 60 seconds.

01

Overflow cutdowns

Rough cuts, cutdowns, versioning and captions, delivered under your name.

from $150 each24–72 hrs · rush +50%
TURNAROUND
24:00:00
IN PROGRESS
02

Social packs

One long asset into 10 platform-ready versions with captions and hooks.

$600 per 10 versions3 days
16:9
9:16
1:1
4:5
03

Lower thirds

Animated broadcast graphics with alpha, rendered per person for any NLE.

$500 up to 10 people48 hrs
ALPHA
Alex RiveraDIRECTOR OF OPERATIONS
04

Captions with QC

Captions and transcripts, human-checked, ahead of the 2027 and 2028 ADA Title II dates.

$2.50 per min · $250 min24–48 hrs
SRT + BURNED IN
Thirty years of craft, moving at the speed of AI.
05

Brand spots

60 seconds. AI-assisted generation blended with real footage where it counts.

from $2,5001–2 weeks
TAKE 03 · 24P · 2.39:1
06

Content engine

Monthly volume at a fixed price, month to month. Or a white-label bench behind your agency from $2,500.

$3,000 / $6,000 / $12,000per month · no lock-in
Ask about a retainer
28 DELIVERABLES · ONE MONTH

Government: meeting recaps and public-information video are quoted as a pilot for one body. Ask us.

Healthcare: patient education, service-line and physician profile video, recruitment, and CME or grand-rounds cutdowns. We work only from consented or de-identified footage and never handle patient records. Medical claims are signed off by your clinical or compliance reviewer before delivery.

Estimate a job

$600

Draft rates. An estimate, not a quote. Final price in 48 hours.

Agency or producer? Request the partner rate card

We use your details only to reply with partner pricing.

How a job runs

A senior producer opens and closes every job.

The pipeline does the volume in between. Over 24 hours, this is who touches the timeline.

Brief

Send what you have. Quote and timeline within 48 hours.

Build

Pipelines handle the volume while a senior producer directs.

Deliver

Two revisions included. Exports to your spec, on the promised date.

What the market is saying

Everyone uses AI now. Audiences notice when it is sloppy.

63%

of video marketers used AI to create or edit video in 2026, up from 51%.

Industry survey roundup
83%

of consumers say they can spot AI-generated video.

Animoto report, Jan 2026
36%

say AI video lowers their trust in the brand behind it.

Animoto report, Jan 2026

So every job gets a senior set of eyes. That is the product.

Where we sit

Between a $2,000 editor and a $15,000 subscription.

Monthly entry pricing for ongoing video work. Cheap options stop short of senior finishing. Enterprise options start at five figures and an annual contract.

Log scale. Market ranges from public pricing pages and 2026 pricing guides; DWIM Logic range is our draft rate card.

Slow and unclear value

"We needed volume and speed but we got neither."

A reviewer's summary of an enterprise creative subscription. Another reported one motion video plus three resizes costing $2,000 to $4,000.

Our fixFixed price per deliverable, a named turnaround, rush at +50%.
Review roundup, 2026
Brief and revision chaos

Most quality problems start with a vague brief.

Agency guides say unlimited feedback and weak briefs turn outsourced editing into a margin leak.

Our fixA structured brief, timestamped notes, two revision rounds, then a clear change order.
AI that looks like AI

36% say it lowers trust in the brand.

Viewers are getting better at spotting generated footage that nobody finished.

Our fixA senior producer on every cut, disclosed AI, cleared assets.
Lock-in

Annual terms from $15,000 a month.

Enterprise creative subscriptions commonly require 12 months up front, plus software fees.

Our fixMonth to month from $3,000. Scale up or down when the work does.

Ground rules

Rules that protect your name.

Disclosed, always

If a synthetic performer or voice appears, the cut carries the disclosure your state and the FTC expect.

Consent in writing

No cloned voice or likeness without a signed release. No exceptions.

Cleared assets only

Licensed models and music, with a rights log delivered alongside the final files.

Checked before it ships

Loudness, safe areas, spelling, caption accuracy and delivery specs, every time.

Start here

Send a brief.

New agency partners get a first cutdown free. Quote in 48 hours.